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Five ways to create a compelling experience
In her talk, “Smart Gamification: Core Concepts for Creating Compelling Experiences”, social gamer Amy Kim discusses five core gamification concepts. Let’s review these five tips for understanding and...
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Leaderboards 101
One of the commonly used gamification techniques in today’s market is leaderboards. Let’s take a look at what they are and when they are used. What they are: Leaderboards are a means by which users can...
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Gamifying Diabetes Monitoring
According to the World Health Organization (WHO), there are currently more than 346 million individuals worldwide that live with diabetes, or 5.1% of the global population. People living with diabetes...
View ArticleConsiderations for Gamifying Your Site or App
Even though gamification is one of the top tech trends for 2013, brands should carefully evaluate whether or not the approach is right for them. Once it has been established that gamification is the...
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All about Progress Bars
Another commonly used gamification technique for sites and apps is the progress bar. Let’s take a look at what it is and when it is used. What they are: A progress bar is a dynamic in which success is...
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What type of gamer are you?
Want to know what type of online gamer you are? Take The Bartle Test of Gamer Psychology to figure it out. The test consists of a series of questions and an accompanying scoring formula that classifies...
View ArticleFun is the Future
Even though gamification was a top technology trend for 2013, the approach has been used for years. Already in 2010 was it recognized as an important engagement technique. Check out this great Google...
View ArticleGamification in Market Research
Earlier this week, the site Insights Meta released an article about the state of gamification in market research. Although the use of gamification in this way is fairly underused, the article provided...
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Blog Recommendation: Apps That Make You Sweat
Are you an avid checker of the app store inventory for workout and fitness products? The blog Apps That Make You Sweat reviews fitness-related apps and products so you don’t risk downloading something...
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The GSummit is Here!
The annual gamification summit just kicked off in San Fransisco today. As mentioned in a previous post, the summit includes the 2013 GAwards where the “Best Use of Engagement Techniques in Health &...
View ArticlePromiseUP – Gamify your Promises
PromiseUp, a newly launched app, attempts to make people keep their promises to “make the world a better place.” The app is built on the notion that if people are more accountable for what they say...
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Creating The ‘Super User’
Every gamified site or space wants to create engagement and excitement among users. Engaged users contribute more, visit the site more frequently and may spread the word to peers. They are important to...
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GSummit Award Winner: Nike FuelBand
With the 2013 Gamification Summit out of the way, let’s review the GAward winner for best use of gamification in health and wellness: The Nike FuelBand. As discussed in an earlier blog post, the...
View ArticleGaming Can Make a Better World
I love, love, love TEDTalks. So when I came across this talk by Jane McGonigal I had to post it. Jane makes a compelling case of why we need gaming in our lives. And why we need more gaming in our...
View ArticleGBase: New Database of Gamified Apps
The Gamification Corporation just announced its new database: the GBase. GBase is a “curated database of gamified apps, services, products and the people and companies who make them.” The database...
View ArticleGamification of Web Design
As we know by now, gamification is the hot topic of 2013. According to an article on Make your Ideas Art, 70% of Forbes Global 2000 companies intend on integrating gamification into their advertising...
View ArticleIt’s All About Engagement
With users’ constant need to connect with not only each other, but also brands, companies are recognizing the importance of engagement. It is no longer just a question of buying a product or visiting a...
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Gamasutra Interviews Gamer-Guru Richard Bartle: Part 1
So back in December of 2012, a member of Gamasutra’s game development community was lucky enough to interview Richard Bartle. As a refresher, Bartle is the man behind the Player Type Theory that...
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Gamasutra Interviews Gamer-Guru Richard Bartle: Part 2
Today continues excerpts from Gamasutra’s interview with famous gamer and researcher, Richard Bartle. Yesterday, we learned about the distinction between gameplay and gamification, and the importance...
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Infographic Proves Engagement Increase
Some of us are more visual than others, and that’s OK. Being named a top technology trend for 2013, frequent conferences on the topic and people praising its engagement potential all speak to...
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